"How To Series: The Chef"

This series for Kiwi needed to be adaptable by their international brands in Africa, Asia, Europe, Australia, and Mexico, which added a ton of complexity to the project.

Not only were some of the non-US versions of the products not available in the States (or via international shipping), but we also had to comply with the needs of a dozen different markets and adhere to a variety of strict product-use guidelines.

These examples feature the Kiwi-US products.

Production: Maes

Director: Michael Maes

Editor: Nick Chiou (Cutters)

Creative Director: Marina Arnone

Art Director: Margo Kurtzke