I only had a week and a half between being assigned to this project and the shoot itself. In that time and on a very tight budget, we triple-bid and awarded to a great production company; I found a prop stylist who could create multiple versions of each of our character-specific projects (at various stages of completeness) over a weekend; I stretched the budget to its limits to accommodate evolving needs from the creatives and account team; and I collaborated with the creatives and director to hone a broad concept into a concise shot list that could be captured in a day.

This is the full :60, but we also cut a :15 for use on social media.

Production: Forward Motion Media

Director: Ross Zuchowski

Editor: Ross Zuchowski

Prop Stylist: Sage Reed

Creative Director: Jon Morgan

Art Director: Krystyn Campbell

Assoc. Creative Director: Katy Walker

Copywriter: Sarah Dembkowski