I helped button down the whens and wheres of this sprawling shoot, which ultimately stopped at a dozen locations around the Chicagoland area, including the United Center.

I also negotiated price and usage with photographers where stock shots of the city just wouldn't tell the story our creatives needed to tell.

And of course, we spent time on the ice at the UnIted Center as we shot the players… it was a thrilling experience.

This is the :60 anthem version, but we also cut a :30 for broadcast.

Production: Sandro
Editor: Randy Palmer (Optimus)

Group Creative Director: Chris Turner
Creative Director: Isaac Pagan
Assoc. Creative Director: Michael Franklin

Executive Producer: Mike Diedrich