We produced this and our “Father’s Day” spot as a pair and shot them on the same day, only a week after awarding the job.

Both pieces were optimized for social media at 9:16 and 4:5 aspect ratios.

”Summer Zoom” was originally conceived to start and end fully zoomed into the bottle, creating a match cut that would loop well in facebook and instagram. Ultimately we were directed to shorten the first and last scenes. The results are more rushed and less clear than the creative team would have liked, but I’m still proud of the project.

Here I’ve looped the :08 piece so it’s easier to catch some of the nice details.

Director: Austin Walsh

Production: Cutters Studios

Group Creative Directors: Pat Burke and Chris Carraway

Associate Creative Directors: Mark Fulara and Michael Hester