Facebook's "Canvas" was a media unit that never really took off, but I'm proud to have been part of the first team at Ogilvy to ever try to use it.

I worked extensively with my creative director and reps from Facebook to understand the medium and create something unique by exploiting its strengths.

We did everything from figuring out how table space translated to screen real-estate, to breaking that up into discrete exportable videos that would be triggered as the user scrolled them on-screen, to propping the table ourselves, to inventing a post-production process from scratch that would allow the multiple deliverable elements to fit together seamlessly.

Photographer / Editor: David Jackson

Creative Director: Matt Doherty

Art Director: Jon Yurek

Copywriter: John Wrend