For each Grainger customer we profiled in this series, we created one piece entirely focused on altruistic elements of the company's business, and a second piece that reflected how Grainger helps them do it. This is an example of the former.

This project combined the real-life curveballs of a documentary production with the messaging-rigor of commercial spots. It was a difficult but satisfying needle to thread.

This example is a full-length version, but we also made :15s for each piece.

Production: Eyepatch (Ogilvy)

Director: Sloan Inns

Editor: Christopher Mines (Ogilvy)

Creative Director: Michael Blocher

Copywriter: Damon Lockett