We helped Morton Salt bring attention to the issue of food waste by creating a series of silkscreened posters entirely from old food– including the paper, the ink, and even the font.

We could only make a limited run of posters, so our videos about them carried all the responsibility for getting the word out. That meant accurately recreating the production processes for all of the posrers' elements, documenting the installation of the pieces around Chicago, and ultimately explaining why the issue is so important.

We went into post knowing that the footage would determine the content of the cuts. Ultimately, we created a :45, two :30s, and three :10s.

Production: Cutters Studios

Director: Brian Broeckelman

Editor: David Rubin

Creative Director: Amy Gozalka

Creative Director: Kara Coyle