The CDW Partner Series was a marathon. The moment the first two videos were shot, we were getting the next two ready to shoot. The team was actively working on up to four of these stripped-down productions at any given moment in the course of getting all ten out the door.

Each one had its own wrinkles in talent costs, location questions, and props. The Microsoft Surface Pro piece in particular received extra scrutiny when it was bumped up to addressable TV.

Production: Eyepatch (Ogilvy)

Director: Peter Medlock

Editor: Christopher Mines (Ogilvy)

Executive Creative Director: Karen Smith

Art Director: Matt Maniscalco