"How To Series: The Sculptor"
This series for Kiwi needed to be adaptable by their international brands in Africa, Asia, Europe, Australia, and Mexico, which added a ton of complexity to the project.
Not only were some of the non-US versions of the products not available in the States (or via international shipping), but we also had to comply with the needs of a dozen different markets and adhere to a variety of strict product-use guidelines.
These examples feature the Kiwi-US products.
Production: Maes
Director: Michael Maes
Editor: Nick Chiou (Cutters)
Creative Director: Marina Arnone
Art Director: Margo Kurtzke